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Nearly 150 years later, baking soda remains a core ingredient in many oral care products.
October 17, 2022
By: Lianna Albrizio
Associate Editor
Key oral trends are shaping the oral care market in the UK. According to an online poll by Product of the Year (POY), over half of Brits (55%) are most concerned with decay prevention, trumping breath freshness (22%), sensitivity (22%) and whitening (1%) when buying a toothpaste product. Conducted online in October 2022, the poll – which was part of a series aiming to better understand the state of oral care in the UK – also asked people which toothpaste additive ingredient t...
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